MUJI
Muji(無印良品) products came into being in the early 1980’s as a result of a new mood, calling for a return to simplicity in daily life. This is in direct contrast to the usual marketing ploy of producing heavily branded, expensively designed, over packaged goods. Clothes feel good on, stationery is practical and household goods are easy to use.
Its refined design of stationery, storage and living goods became a big topic in Soho area of London. There are a lot of fans for Muji simple and functional design.
*Click photo to enlarge
Basic design clothing unaffected by trend
Food section has wild selection from a homemade kit of a snack to pasta sauce and curry. Especially Muji curry is equal to the taste of restaurant. Butter Chicken Curry, Green Curry is about 300-350 yen.
High quality stationery with simple design.
■ Muji Shop Location info
Yurakucho (The largest store in Tokyo), Ikebukuro Seibu , Shinjuku , Shibuya Seibu, Tokyo Midtown (Roppongi) etc.